As The Heart Centered Brand, you exude the gift of warmth and connection. Being in your brand’s presence, whether on your website, or in person, means that your customers will be met at a heart level, and taken through a journey that offers the comforts of a good friendship.
One of your greatest skills, as a Heart Centered Brand, is that you possess the ability to create trust, almost immediately. This puts your brand miles ahead of other brands as they struggle to understand why visitors don’t turn into buyers. Sure, design goes a long way in converting virtual window shoppers into paying customers, but you have this must-do attitude when it comes to building relationships that matter.
You may even go a step further and create a brand that has its heart set on giving back. Not only does this fill your heart, but it elevates your brand in the eyes of your viewers. Including an element of heartfelt awareness and supporting a greater cause, creates an all-round, feel-good vibe, giving buyers incentive to shop. Adding a worthy cause provides an overall feel that speaks to the hearts of your avid fans.
In times of increased awareness, many pay keen attention to giving back and feel good knowing their dollar is also going to create change, support a cause, or help those in need. If you haven’t already employed this model as part of your business strategy, know that as a brand owner with your heart in the right place, you can reach many lives in positive ways.
Attracting the right kind of attention, as a Heart Centered Brand, is your unique advantage over other brands that scream me, me, me. Your heightened awareness of how you want to make people feel when they purchase from you, means that you have limitless potential when it comes to writing website copy that warms and delights.
You are great at giving that which matters most to you, and that’s what makes your dream brand experience so darned inviting. And, your Achilles’ heel?... not setting clear enough boundaries. Remember to ask for what you need and don’t fall trap to pricing to compete. Elevate your brand and price accordingly. You deserve the best of the best!
How to Build Your Magnetic Brand Essence…
Do more of you and do it well! It’s all about amplification. What seems obvious to you, isn’t necessarily apparent to your potential customers. With your warm and inviting style, you can spend more time creating an atmosphere that beckons visitors to stay a while, subscribe to your heart-connected list, and purchase thoughtful pieces that speak more deeply.
When selling, you need to repeat yourself more often than what may feel comfortable. The same goes for your website copy. Although you may know the ins and outs of all your pieces, your website navigation, or your brand story, you need to make the whole picture abundantly clear to your visitors.
This is the one area you might want to slightly overdo your message, while still maintaining a feeling of ease. Take time to examine all your values, your untapped gifts, and the inspiration that ignites passion within you.
Use your gifts to speak with clarity and sincerity, and... if you have the added gift of humor, don’t forget to interject an element of levity into your well-spoken words. Your brand essence can reach high and deep. Use it to your advantage.
Make a list of all the treasures that are inherently you, and let that spill into all that you do. Allow it to permeate throughout your entire collection and all aspects of your business. The following are some areas to infuse what is intrinsically you, into your brand:
Your website’s look and feel
Your product descriptions
Your sign-up form
Your about page
Your newsletter, or email communications
Your blog posts
Your social media posts
It doesn’t all have to happen at once. Address one area in which to start and leave no stone unturned. As you achieve that feeling of satisfaction with each step, you’ll start to see the other areas in which you can strengthen all that is the energetic extension of YOU... The Heart Centered Brand Essence.
What to Include in Your Product Descriptions…
Keep your visitors engaged by speaking to that one perfectly-matched customer on a level that resonates more deeply. Yes, it’s vital to include product details that answer your visitors’ questions such as size, weight etc., but save those details for the second half of your description copy and reserve emotionally engaging descriptions for the top.
Here’s where you want to engage your visitors and help them to experience how your pieces will make them feel. How your collection energetically aligns with their mindset. Write for the heart, from the heart, and write to address deeper needs. This could include descriptive copy on how to wear, or pair, the items, the benefits of the items, or how the product feels to the touch.
Whenever possible, include symbolic meaning, energetic properties, sentiments of the heart, or mindset attributes. Accentuate those benefits by using the language that speaks your brand, and appeals to your ideal buyer.
Emotional and Relevant Words:
Endearing
Close to the heart
Giving back
Gift that keeps on giving
Sentimental
Special meaning
Self expression
Talisman
Folklore
Symbolism
Love
Use adjectives and verbs that convey beauty, feeling, or qualities that are notable and enticing.
Recommended Book for Descriptive Copywriting:
Words That Sell by Richard Bayan
What to do when you feel stuck or overwhelmed...
You instinctively know which area of your business needs some TLC. You can conquer the feeling of overwhelm and analysis paralysis by choosing one thing. You don’t, nor shouldn’t you, focus on too many areas at once. Start with that one thing you know you could be doing next, whether it’s building out your collection, improving your photos, or getting your website up-and-running.
Small-bite goals will have you feeling accomplished and motivated in no time flat when you focus on achieving those goals only, then rewarding yourself with some well-deserved acknowledgment.
Soon you’ll start to see momentum and you’ll open the floodgate of inspiration. Address one goal... just one. That focus alone will kick-start your ability to SEE. It’s all about seeing, because my friend, we ALL... don’t know what we don’t know. It is only by taking that first step into the light that we learn to ask the questions that need asking, and then we can start finding the answers that lead us to even better questions.
Remember to follow the lead of your own heart, tapping into your intuition and assuring that your decisions always align both with your heart... and your mind. You are the Heart Centered Brand Essence ❤
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